Digital Marketing Research & Campaign Audit – GrowLearn Academy

Client:
An education institute in Kerala offering HR & career development programs.

Objective:
Increase high-quality online inquiries and improve advertising performance.

Problem

Low website search visibility and underperforming ads were limiting lead generation.

Solution

• SEO keyword research and competitor analysis

• Google Ads campaign audit

• Ad copy optimization recommendations

• Landing page improvement planning

• GA4 tracking setup

Tools Used

Google Ads, SEMrush, GA4, Canva, WordPress

Results

• 120+ high-intent keywords identified

• CTR uplift from approx. 1.2% → 2.8%

• Estimated CPC reduction of 18%

• Actionable digital marketing strategy delivered